CASE STUDIES
Beyond the camera roll.
Alongside content, I build and run brand events and campaigns — securing partners, casting the room, and producing the assets that come out of it.
PUENTE SOCIAL · BRAND LAUNCH & SOCIAL
Building a membership community from zero
Puente Social is a members' club creating intentional spaces where Black and Brown New York connects. I lead content and social — video, visual direction, and channel strategy for @puentesocialnyc — working alongside the founder, who writes the copy.
Most community brands open with a mission statement. This one had something better: the first dinner made the argument on its own. Sazón & Soul ran two menus at a single table — fried chicken and candied yams beside pernil and arroz con gandules, a Brownstone Mule and a Puente Paloma behind the bar. Nobody had to explain their plate, which is the whole brand before a word of copy is written.
Come curious. Leave connected.
Puente means bridge.
- Video and visual direction for the launch of @puentesocialnyc
- Content captured and cut from Sazón & Soul, the flagship dinner series
- Channel strategy built for local reach — filling a room in Brooklyn, not chasing views elsewhere
THE FILM
The night, cut as it happened — the table before anyone sits down, the plates going round, the room by the second course. Shot and edited for @puentesocialnyc.
Vol. 2 in planning.
90 DEGREE BY REFLEX · INFLUENCER EVENT
Empower & Flow
A Women's History Month wellness event built to grow @90DegreeByReflex's presence in New York — bringing the NYC influencer community into one room, generating authentic content for the brand's channels, and forming partnerships with local businesses along the way.
- Hosted at Humming Puppy Yoga, with a guest list drawn from the NYC creator community
- Secured Gabriela Ceballos, a local charm bar, to send every guest home with a custom bracelet or necklace
- Partnered with Soft Bar for non-alcoholic wellness cocktails at close of the event
- Brought in Restore Hyper Wellness to run a recovery station after the workout
- Arranged Remedy Organics wellness shots for take-home goodie bags
- Coordinated refreshments from Synergy Kombucha's newest line
- Placed Loverboy's non-alc iced tea into the event's content
Six brand partnerships secured for a single morning — each one covering a piece of the guest experience, and each one generating its own content. The event produced reels across the brand's channel and the attending creators' own.
90 DEGREE BY REFLEX × THE VYB × RUMBLE BOXING · NYFW
The NYFW Sweat Series
A people-first fitness morning during New York Fashion Week. Guests took a signature Rumble Boxing class styled in 90 Degree by Reflex's Fall collection, followed by wellness activations and curated gift bags.
Vogue Business has covered how community-first experiences — sauna socials, run clubs, supper clubs — are changing the way people gather: not around exclusivity, but around connection. The Sweat Series was positioned deliberately inside that shift, placing Rumble Boxing Chelsea and 90 Degree by Reflex in the community-first movement while keeping the edge of Fashion Week week.
- Three-way collaboration between Victoria Vesce's The VYB, Rumble Boxing Chelsea, and 90 Degree by Reflex
- Programmed as a morning event during NYFW, against a calendar of evening shows and parties
- Guests styled in a curated selection from the Fall collection
- Wellness activations and curated gift bags at close
INFINITY LASER SPA NYC · SOCIAL REBRAND
Rebranding a top-rated NYC spa
A complete rebrand and refresh of social channels for Infinity Laser Spa, one of New York's top-rated laser hair removal studios.
Planning something like this?
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